Bangkok, 8 April 2025 – The Tourism Authority of Thailand (TAT), led by Governor Ms. Thapanee Kiatphaibool (centre), is advancing Thailand’s Soft Power strategy through Thai Fight Rome 2025. Supported by key partners, the event is part of the Amazing Thailand Grand Tourism and Sports Year 2025 campaign and also commemorated 157 years of Thai-Italian diplomatic relations.
Held under the “Grand Celebration & Must Try” pillar of this special year’s 5-Grand concept, the event aimed to spotlight Thai culture through sport, strengthen people-to-people ties, and reinforce Thailand’s presence on the global stage.
On 6 April 2025, Pala Tiziano in Rome hosted 10 Muay Thai bouts between Thai and Italian fighters, drawing a full-house crowd of over 2,500 spectators. In the main event, Thai legend Saenchai P.K. Saenchai Muay Thai Gym delivered a first-round knockout against German opponent Jessie-Bjorn Buckler.
The initiative is expected to boost Thailand’s visibility in the growing European market and attract more sports tourism. TAT aims to welcome 267,000 Italian visitors in 2025, generating an estimated 16 billion Baht in tourism revenue.
The post TAT Showcases Thai Cultural Soft Power at Thai Fight Rome 2025 appeared first on TAT Newsroom.
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