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Bangkok, 17 May 2025 – The Tourism Authority of Thailand (TAT), represented by Mr. Nithee Seeprae, Deputy Governor for Marketing Communications, participated as a special guest speaker at the Skift Asia Forum 2025.

Held on 15 May, the session was titled “Accelerating Inbound Travel Across the Region” and featured Ms. Laura Houldsworth, Managing Director and Vice President, Asia Pacific, at Booking.com, with moderation by Ms. Monica Pitrelli, Travel Editor at CNBC.

The Skift Asia Forum 2025 took place from 14–15 May in Bangkok and convened over 200 delegates from across the tourism sector for two days of in-depth dialogue on the future of travel. Under the theme “Asia’s New Priorities”, the forum gathered industry leaders from prominent organisations including the Pacific Asia Travel Association (PATA), Thai Airways International, Agoda, Booking.com, Trip.com, Klook, and CNBC.

Discussions focused on the transformative role of emerging technologies such as artificial intelligence and social commerce, as well as the importance of developing bespoke tourism offerings to cater to high-value segments, including luxury and Muslim travellers. These insights are expected to support Thailand in expanding its base of quality tourists and enhancing the long-term sustainability of its tourism economy.

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Bangkok, 16 May 2025 – The Tourism Authority of Thailand (TAT) has welcomed more than 2,500 delegates from Infinitus (China) under the Group Incentive Travel strategy aimed at the Chinese market. The visit reinforces Thailand’s position as a leading destination for Meetings, Incentives, Conferences and Exhibitions (MICE) in Asia.

The Infinitus group is visiting Thailand from 12 to 19 May, arriving in three batches. Each group follows a separate travel route within the country—Phuket–Bangkok, Chiang Mai–Bangkok, and Pattaya–Rayong–Bangkok—offering participants a chance to explore regional highlights before gathering in Bangkok for a large-scale seminar and gala event at the Queen Sirikit National Convention Center (QSNCC) on 17 May.

TAT Deputy Governor for Digitalisation, Research and Development, Mr. Kittipong Prapattong, will preside over the gala, which celebrates the Infinitus conference and highlights Thailand’s capability to host high-value Chinese visitors with efficiency and warmth.

The gala event will also feature a traditional Thai cultural performance, supported by TAT, adding a memorable local touch and reflecting the country’s unique identity. TAT also produced a welcome video thanking Infinitus for choosing Thailand as their preferred incentive destination for over a decade, underscoring the strength of the long-standing partnership.

To make the occasion even more special, a VIP welcome was organised at Suvarnabhumi Airport on 13 May for Infinitus executives and team leaders. Arriving from Guangzhou on China Southern Airlines flight, the group was received by Mr. Chuwit Sirivejkul, TAT’s Regional Director for East Asia, along with TAT staff and representatives from Guangzhou Huiyue International Travel Service.

This visit forms part of TAT’s broader strategy to attract quality tourism from China, positioning Thailand as the destination of choice for large-scale incentive travel. More major corporate groups are expected throughout 2025, building on this success.

Founded in 1992, Infinitus is a leading Chinese health brand specialising in herbal supplements. The company regularly rewards high-performing representatives with international trips. This year’s programme continues a strong relationship with Thailand, following a similar visit in 2024 involving more than 3,000 delegates.

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Bangkok, 14 May 2025 – The Tourism Authority of Thailand (TAT) has launched “Mueang Na Tiew: Year of Celebration”, a nationwide campaign featuring 12 themed travel experiences to stimulate domestic tourism during the 2025 Green Season (June–September). Focusing on 55 secondary cities, the initiative combines curated experiences with exclusive promotions from travel and lifestyle partners.

Mr. Krisada Tanterdthit, Minister Secretary, stated: “This campaign unites public and private sectors to expand travel opportunities and stimulate regional spending. It plays a strategic role in strengthening Thailand’s tourism economy, distributing income to local communities, and laying the foundation for sustainable growth.”

Mr. Apichai Chatchalermkit, TAT Deputy Governor for the Domestic Market, added: “Mueang Na Tiew: Year of Celebration aims to boost domestic travel during the rainy season through bold city branding and targeted initiatives. It resonates with today’s Thai travellers – from digital nomads and solo explorers to foodies, families and LGBTQ+ couples – by reflecting emerging lifestyle trends and travel subcultures.”

The campaign features 12 themed experiences designed to appeal to a broad range of interests — from peaceful escapes for busy professionals and adrenaline-filled adventures for thrill-seekers, to scenic getaways for content creators and romantic backdrops for LGBTQ+ couples.

It also empowers solo female travellers to embrace independence, invites visitors to unplug and reconnect with nature, and offers water-based activities such as rafting, snorkelling, and stand-up paddleboarding. Active seniors are encouraged to tick off their travel bucket lists with energising, experience-rich journeys.

In addition, the campaign celebrates regional Thai BBQ hotspots, promotes meaningful family trips during Mother’s Day, welcomes pet owners to explore with their four-legged companions, and invites food lovers to embark on immersive culinary journeys that highlight local flavours, culture, and storytelling.

To support the initiative, TAT has partnered with a range of travel and lifestyle brands offering exclusive promotions. These include fare discounts from VietJet Air (15%), Thai Lion Air (up to 25%), and Nok Air, as well as bonus miles from Royal Orchid Holidays. Accommodation deals are available through platforms such as Gother and PaTour. Car rental partners including Pet Friendly Thailand, AVIS, and Chic Car Rent are offering special rates, while Yacht Me, Love Andaman, and Local Alike provide discounted tour packages.

Lifestyle perks include cashback and discounts from Bangkok Bank, UOB, and KTC credit cards, along with campaign rewards from BAAC. PT petrol stations, Max Card, and the Max Me app are offering double reward points. Additional deals come from ShopBack, Bar B Q Plaza, SE-ED Book Centre, and B2S. Canon is providing online shopping discounts, while GRAB offers promotional ride and delivery codes. The Electricity Generating Authority of Thailand (EGAT) supports the campaign with 30% off select accommodation, and EleX by EGAT offers discounts on EV charging.

Part of the broader Amazing Thailand Grand Tourism and Sports Year 2025, the campaign targets 250,000 travellers, aims to reach over 10 million people, and is expected to generate a minimum of 500 million baht in direct revenue. It also contributes to Thailand’s national tourism goal of 1.17 trillion Baht and 205 million domestic trips by year-end.

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Bangkok, 13 May 2025 – The Tourism Authority of Thailand (TAT) has launched Grand Moment, a domestic campaign under the national initiative Amazing Thailand Grand Tourism & Sports Year 2025. Centred on three core themes – Moment of Giving, Moment of Memory, and Moment of Miracle – the campaign will introduce nine unique travel experiences across the country. Two projects are already live, with the remaining seven set to roll out from June onwards.

TAT Governor Ms. Thapanee Kiatphaibool said: “Grand Moment is designed to inspire Thai travellers to rediscover the country in ways that are both meaningful and memorable. It reflects TAT’s strategic commitment to domestic tourism as a powerful engine for inclusive growth. While TAT is globally recognised for international promotion, it is domestic travel that anchors long-term sustainability—circulating income, strengthening communities, and improving quality of life nationwide.”

The campaign’s themes are crafted to foster emotional connection with travel. Moment of Giving celebrates the joy of giving—whether to oneself, others, local communities, or the environment. Moment of Memory invites travellers to revisit cherished destinations and relive treasured moments. Moment of Miracle highlights Thailand’s natural beauty and rare seasonal phenomena.

Among the two flagship projects already underway is Exclusive Escape, offering premium travel deals through leading lifestyle partners. Highlights include five-star hotel discounts via Gother, exclusive gifts for KTC credit card top spenders at over 60 luxury hotels, and complimentary champagne for couples dining at Santhiya Koh Yao Yai Resort and Spa.

The second initiative, Experience the Magic, connects travellers with extraordinary natural spectacles—such as bioluminescent plankton in Chumphon and the pink sea of mist at Kew Mae Pan in Chiang Mai. The campaign also features the Grand Moment Mystery Box, rewarding guests who check in at participating hotels this August with surprise gifts.

The remaining seven projects will cater to a broad range of traveller segments, offering experiences that align with the campaign’s emotional themes and highlight the transformative potential of domestic tourism.

TAT projects the campaign will generate 1.17 trillion Baht in domestic tourism revenue and 205 million domestic trips in 2025. These figures underline the critical role of domestic travel in driving economic resilience, empowering communities, and supporting sustainable national growth.

For more information and updates, follow the official Facebook pages: Grand Moment Exclusive Escape, Grand Moment Experience the Magic, and the TAT’s media platforms.

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Bangkok, 8 May 2025 – The Tourism Authority of Thailand (TAT), in partnership with Krabi Province and key stakeholders, will host the Amazing Krabi Green Guide Fest 2025 from 15 to 18 May at Hat Noppharat Thara–Mu Ko Phi Phi National Park. The eco-focused festival, themed “Green Vibes,” aims to position Krabi as a global model for sustainable tourism.

Mr. Ampol Silathevakul, Governor of Krabi, said, “This is a key opportunity to showcase Krabi’s readiness to lead as a green tourism destination. It also helps build momentum for more responsible travel through activities that reflect our local identity and wisdom.”

TAT sees the festival as a catalyst for Krabi’s transformation into a true leader in sustainable tourism. Known for its pristine beaches, lush forests, and iconic islands, Krabi has long focused on sustainability, with an emphasis on community participation and environmental care.

Mrs. Chiravadee Khunsub, Deputy Governor for International Marketing of Europe, the Americas, the Middle East, and Africa, said, “The Amazing Krabi Green Guide Fest 2025 is more than a celebration of eco-tourism—it’s a purposeful step towards becoming a carbon neutral event. We want travel to be a positive force for communities, the environment, and local economies. With its natural beauty, cultural richness, and strong cross-sector collaboration, Krabi is the ideal setting.”

The festival follows the ‘7 Greens’ and ‘5 Must Do in Thailand’ frameworks to deliver meaningful experiences while encouraging visitor participation in conservation efforts. Sustainability will be embedded in every aspect of the event.

Festival highlights include Green Recreation, with land and water activities like surfboard and skimboard classes, sound healing, yoga, and upcycling workshops. Green Music features live performances from local and national artists. Green Food presents sustainable cuisine through demos by top chefs using local ingredients. Green Art includes recycled art exhibitions, handicraft workshops, and cultural performances. Green Learning offers environmental education for families and youth, while Green Society fosters dialogue between travellers and local businesses. Finally, Green Tourism introduces low-carbon travel routes and immersive, community-based experiences.

The private sector is also playing a key role in advancing green tourism.

Mr. Chaipat Suwan, President of the Krabi Tourism Business Association, said, “Krabi’s tourism operators are embracing sustainable practices. This collaboration with TAT is a key turning point—helping businesses reduce waste, adopt clean energy, and offer experiences rooted in community and nature. The festival will reshape Krabi’s image in the global tourism landscape.”

Ms. Kasamalee Lippanapongtep, President of the Krabi Hotel Association, added, “Our hotel sector is deeply committed to sustainability—through plastic reduction, waste treatment, and local sourcing. The festival is an excellent chance to show how Krabi’s hotels support green tourism and inspire similar action nationwide.”

The festival is part of the Krabi Prototype project, through which TAT and partners across the tourism supply chain aim to position Krabi as a model destination for sustainable tourism. The initiative supports the global shift towards responsible travel, with a focus on measurable progress in Thailand’s tourism industry. Central to this is “Shape Supply”—encouraging businesses, communities, and attractions to meet TAT’s sustainability benchmarks, including the Sustainable Tourism Acceleration Rating (STGs STAR), CF-Hotels, and the Thailand Tourism Awards. The project also targets international recognition through platforms like Green Destinations’ Top 100 Stories and Tourism Cares.

The event is expected to attract over 5,000 visitors from Thailand and abroad, generating at least 35 million Baht in tourism revenue for the local economy.

For more information, please visit the Amazing Thailand Facebook page or contact 1672 Travel Buddy.

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