Travel India - Thailand info

Bangkok, 7 August 2025 – The Tourism Authority of Thailand (TAT) has launched the Amazing Grand Privilege in Amazing Summer Family Month campaign under the theme Thai’d Up This Summer. Designed to boost family and youth tourism during the green season, the campaign encourages international visitors to explore lesser-known destinations and connect with Thailand’s vibrant local culture.

Ms. Thapanee Kiatphaibool, TAT Governor, said: “This campaign reflects our commitment to elevating Thailand’s tourism through inclusive, creative experiences that appeal to diverse travellers. ‘Thai’d Up This Summer’ invites young explorers and families alike to uncover the magic of Thailand’s hidden gems while enjoying meaningful, personalised journeys.”

As part of the broader Amazing Thailand Grand Tourism and Sports Year 2025, the campaign features two key components: an immersive youth travel experience and a nationwide privileges programme for visiting families.

At the heart of the campaign is the Your Dream of Thailand Academy, a youth-focused initiative aimed at inspiring the next generation of travellers. Young Europeans aged 18–25 are invited to enter an online contest for the chance to win a fully sponsored 10-day cultural journey through Thailand. Only four winners will be selected, each bringing a companion on a Summer Camp-style adventure packed with immersive experiences—from community-based tourism and hands-on cultural discovery to exploring natural wonders and local traditions.

The journey is designed not only to showcase Thailand’s hidden gems but also to turn participants into storytellers. Throughout their trip, winners will document and share their experiences on social media, inspiring their friends and followers to see Thailand through fresh eyes. Interested participants can submit their entries via AXN Asia’s social media channels from now until 12 August 2025. Winners will be announced on 15 August 2025.

Running alongside the youth programme, the Amazing Grand Privileges for Family Tourists initiative offers exclusive perks for international families visiting Thailand between August and September 2025. In partnership with leading brands across retail, hospitality, transport, and entertainment, the programme provides a wide range of exclusive perks for families visiting Thailand.

Visitors can enjoy generous discounts and VAT refund access at The Mall Group’s flagship department stores, including Emporium, EmQuartier, and Emsphere. At Siam Piwat’s shopping destinations—Siam Paragon, Siam Center, and Siam Discovery—tourists can unlock up to 80% in savings with the ONESIAM GLOBAL Visitor Card.

Transport perks include discounted airport transfers with AVIS between Bangkok’s airports and downtown areas. With the Grab Thailand Travel Pass, families can redeem exclusive rewards for GrabCar Premium, GrabFood, GrabMart, and airport rides via the “My Rewards” section in the Grab app.

Families visiting HarborLand Play Centers nationwide will receive a complimentary gift with the purchase of one adult and one child ticket—adding a delightful touch to a fun day out for children and parents alike.

The post TAT Unveils “Thai’d Up This Summer” Campaign to Inspire Youth Travel and Family Adventures appeared first on TAT Newsroom.

Bangkok, 7 August 2025 – The Tourism Authority of Thailand (TAT) has launched the Amazing Grand Privilege in Amazing Summer Family Month campaign under the theme Thai’d Up This Summer. Designed to boost family and youth tourism during the green season, the campaign encourages international visitors to explore lesser-known destinations and connect with Thailand’s vibrant local culture.

Ms. Thapanee Kiatphaibool, TAT Governor, said: “This campaign reflects our commitment to elevating Thailand’s tourism through inclusive, creative experiences that appeal to diverse travellers. ‘Thai’d Up This Summer’ invites young explorers and families alike to uncover the magic of Thailand’s hidden gems while enjoying meaningful, personalised journeys.”

As part of the broader Amazing Thailand Grand Tourism and Sports Year 2025, the campaign features two key components: an immersive youth travel experience and a nationwide privileges programme for visiting families.

At the heart of the campaign is the Your Dream of Thailand Academy, a youth-focused initiative aimed at inspiring the next generation of travellers. Young Europeans aged 18–25 are invited to enter an online contest for the chance to win a fully sponsored 10-day cultural journey through Thailand. Only four winners will be selected, each bringing a companion on a Summer Camp-style adventure packed with immersive experiences—from community-based tourism and hands-on cultural discovery to exploring natural wonders and local traditions.

The journey is designed not only to showcase Thailand’s hidden gems but also to turn participants into storytellers. Throughout their trip, winners will document and share their experiences on social media, inspiring their friends and followers to see Thailand through fresh eyes. Interested participants can submit their entries via AXN Asia’s social media channels from now until 12 August 2025. Winners will be announced on 15 August 2025.

Running alongside the youth programme, the Amazing Grand Privileges for Family Tourists initiative offers exclusive perks for international families visiting Thailand between August and September 2025. In partnership with leading brands across retail, hospitality, transport, and entertainment, the programme provides a wide range of exclusive perks for families visiting Thailand.

Visitors can enjoy generous discounts and VAT refund access at The Mall Group’s flagship department stores, including Emporium, EmQuartier, and Emsphere. At Siam Piwat’s shopping destinations—Siam Paragon, Siam Center, and Siam Discovery—tourists can unlock up to 80% in savings with the ONESIAM GLOBAL Visitor Card.

Transport perks include discounted airport transfers with AVIS between Bangkok’s airports and downtown areas. With the Grab Thailand Travel Pass, families can redeem exclusive rewards for GrabCar Premium, GrabFood, GrabMart, and airport rides via the “My Rewards” section in the Grab app.

Families visiting HarborLand Play Centers nationwide will receive a complimentary gift with the purchase of one adult and one child ticket—adding a delightful touch to a fun day out for children and parents alike.

The post TAT Unveils “Thai’d Up This Summer” Campaign to Inspire Youth Travel and Family Adventures appeared first on TAT Newsroom.

Bangkok, 5 August 2025 – The Tourism Authority of Thailand (TAT) has taken a significant step forward in its mission to integrate film and tourism by collaborating with Universal Pictures Home Entertainment on a global press event for Jurassic World: Rebirth. The latest blockbuster in the iconic franchise, which premiered on 2 July, was filmed across the breathtaking landscapes of Krabi, Phang-Nga, and Trang.

Thirty international media representatives—alongside the film’s director Gareth Edwards and cast members Jonathan Bailey, Luna Blaise, David Iacono, and Audriana Miranda—visited Thailand from 30 July to 3 August. The event began with a Welcome Dinner at the luxurious Trisara resort in Phuket. It featured immersive visits to key filming locations under the themes of “Sea, Land, and Air,” reflecting major scenes in the film. Participants rappelled down cliffs at Railay Beach, explored coastal trails, and created original content set against the cinematic backdrops.

The activity reinforces Thailand’s growing appeal as a world-class filming destination, combining logistical ease, diverse scenery, and professional production support. The filming of Jurassic World: Rebirth alone brought in over 400 million Baht and generated more than 2,200 jobs across the three southern provinces, giving the region significant global exposure.

This global media event forms part of TAT’s broader efforts under the “Location Thailand” project, which leverages global entertainment to promote Thai destinations. With the rising trend of “set-jetting” travel inspired by films and series, the initiative delivered immediate visibility across digital channels and reignited international interest in southern Thailand’s cinematic landscapes.

“Thailand continues to be a sought-after destination for international productions—not just for our breathtaking cliffs, jungles, and coastlines, but because we offer a complete professional experience,” said Ms. Thapanee Kiatphaibool, TAT Governor. “With world-class crews, modern studios, streamlined permits, and genuine Thai hospitality, we’re proud to support stories that inspire real-world travel. Our collaboration with Universal Pictures Home Entertainment reflects how film and tourism can grow together, creating lasting value for our destinations and communities.”

The collaboration came to life through the Jurassic World: Rebirth Global Media Event, where storytelling met real-world travel. Designed as more than just a film promotion, the event turned cinematic settings into immersive experiences—amplified by global influencers and media whose content now extends the reach of both the film and Thailand’s appeal as a destination.

Stephanie Lutjens, Senior Vice President of Global Marketing at Universal Pictures Home Entertainment, shared her appreciation during the Welcome Dinner: “It’s important to note that tonight’s spectacular activities would not be possible without the generous support of Amazing Thailand and the outstanding team at the Tourism Authority of Thailand. Their unwavering commitment to promoting Thailand’s tourism and preserving its natural beauty is truly inspiring. We are extremely grateful for their incredible partnership.”

According to the Thailand Film Office, Ministry of Tourism and Sports, Thailand hosted 279 international productions during the first half of 2025, generating over 2.8 billion Baht in economic value. The United States led in production spend at 1.23 billion Baht, followed by South Korea (251 million), France (211 million), Singapore (200 million), and Germany (142 million). India topped the chart for production volume with 30 projects, just ahead of South Korea (29), Japan and China (22 each), the United States (20), and France (19). Bangkok, Pathum Thani, Chon Buri, Nonthaburi, and Samut Prakan emerged as the five most filmed provinces.

TAT’s film tourism strategy—centred on cash rebate incentives, facilitation, and global promotion—continues to attract major international productions. In addition to Jurassic World: Rebirth, Thailand recently served as the primary filming location for Alien: Earth, premiering on 13 August 2025 on Disney+ Hotstar. This production stands as the largest foreign series investment in Thailand in more than 30 years, with a budget exceeding 2.8 billion Baht. Shot across seven provinces over nearly two years, it employed over 24,000 Thai crew members.

Other major titles such as The White Lotus Season 3 and Fast & Furious 9 further cement Thailand’s reputation as a world-class filming destination. By transforming cinematic moments into meaningful travel inspiration, TAT is turning stories on screen into journeys on the ground—bringing global audiences one step closer to Thailand.

The post “Jurassic World: Rebirth Global Media Event” Spotlights Thailand as a Premier Film Tourism Destination appeared first on TAT Newsroom.

Bangkok, 5 August 2025 – The Tourism Authority of Thailand (TAT) has taken a significant step forward in its mission to integrate film and tourism by collaborating with Universal Pictures Home Entertainment on a global press event for Jurassic World: Rebirth. The latest blockbuster in the iconic franchise, which premiered on 2 July, was filmed across the breathtaking landscapes of Krabi, Phang-Nga, and Trang.

Thirty international media representatives—alongside the film’s director Gareth Edwards and cast members Jonathan Bailey, Luna Blaise, David Iacono, and Audriana Miranda—visited Thailand from 30 July to 3 August. The event began with a Welcome Dinner at the luxurious Trisara resort in Phuket. It featured immersive visits to key filming locations under the themes of “Sea, Land, and Air,” reflecting major scenes in the film. Participants rappelled down cliffs at Railay Beach, explored coastal trails, and created original content set against the cinematic backdrops.

The activity reinforces Thailand’s growing appeal as a world-class filming destination, combining logistical ease, diverse scenery, and professional production support. The filming of Jurassic World: Rebirth alone brought in over 400 million Baht and generated more than 2,200 jobs across the three southern provinces, giving the region significant global exposure.

This global media event forms part of TAT’s broader efforts under the “Location Thailand” project, which leverages global entertainment to promote Thai destinations. With the rising trend of “set-jetting” travel inspired by films and series, the initiative delivered immediate visibility across digital channels and reignited international interest in southern Thailand’s cinematic landscapes.

“Thailand continues to be a sought-after destination for international productions—not just for our breathtaking cliffs, jungles, and coastlines, but because we offer a complete professional experience,” said Ms. Thapanee Kiatphaibool, TAT Governor. “With world-class crews, modern studios, streamlined permits, and genuine Thai hospitality, we’re proud to support stories that inspire real-world travel. Our collaboration with Universal Pictures Home Entertainment reflects how film and tourism can grow together, creating lasting value for our destinations and communities.”

The collaboration came to life through the Jurassic World: Rebirth Global Media Event, where storytelling met real-world travel. Designed as more than just a film promotion, the event turned cinematic settings into immersive experiences—amplified by global influencers and media whose content now extends the reach of both the film and Thailand’s appeal as a destination.

Stephanie Lutjens, Senior Vice President of Global Marketing at Universal Pictures Home Entertainment, shared her appreciation during the Welcome Dinner: “It’s important to note that tonight’s spectacular activities would not be possible without the generous support of Amazing Thailand and the outstanding team at the Tourism Authority of Thailand. Their unwavering commitment to promoting Thailand’s tourism and preserving its natural beauty is truly inspiring. We are extremely grateful for their incredible partnership.”

According to the Thailand Film Office, Ministry of Tourism and Sports, Thailand hosted 279 international productions during the first half of 2025, generating over 2.8 billion Baht in economic value. The United States led in production spend at 1.23 billion Baht, followed by South Korea (251 million), France (211 million), Singapore (200 million), and Germany (142 million). India topped the chart for production volume with 30 projects, just ahead of South Korea (29), Japan and China (22 each), the United States (20), and France (19). Bangkok, Pathum Thani, Chon Buri, Nonthaburi, and Samut Prakan emerged as the five most filmed provinces.

TAT’s film tourism strategy—centred on cash rebate incentives, facilitation, and global promotion—continues to attract major international productions. In addition to Jurassic World: Rebirth, Thailand recently served as the primary filming location for Alien: Earth, premiering on 13 August 2025 on Disney+ Hotstar. This production stands as the largest foreign series investment in Thailand in more than 30 years, with a budget exceeding 2.8 billion Baht. Shot across seven provinces over nearly two years, it employed over 24,000 Thai crew members.

Other major titles such as The White Lotus Season 3 and Fast & Furious 9 further cement Thailand’s reputation as a world-class filming destination. By transforming cinematic moments into meaningful travel inspiration, TAT is turning stories on screen into journeys on the ground—bringing global audiences one step closer to Thailand.

The post “Jurassic World: Rebirth Global Media Event” Spotlights Thailand as a Premier Film Tourism Destination appeared first on TAT Newsroom.

Bangkok, 1 August 2025 – The Tourism Authority of Thailand (TAT) reaffirms that Thailand continues to warmly welcome visitors, offering rich cultural experiences, world-class hospitality, and seamless travel across the country. Recognised globally as a top year-round destination, Thailand has received multiple accolades from leading travel publications and international polls for its diversity, safety, accessibility, and heartfelt hospitality.

Travel Made Easy

All international and domestic transport services—including flights, trains, buses, highways, and ferries—are operating as normal. Thailand’s major airports, seaports, and public transportation systems remain fully functional, with no disruptions to visitor mobility. Travellers can move freely and confidently across the country’s five regions and beyond.

International travel to and from Thailand is seamless and well-connected. The country is currently served by over 140 international and domestic airlines, offering thousands of weekly flights connecting Thailand to key global cities and regional hubs. The national carrier, Thai Airways International, continues to provide award-winning service with scheduled flights to major destinations across Asia, Europe, and beyond. Travellers can also connect to Thailand by international rail via Malaysia, or arrive by cruise ship at designated deep-sea ports, including Bangkok, Laem Chabang, and Phuket.

Within Thailand, travellers benefit from a wide range of reliable and efficient transport options. A well-developed highway network links cities and provinces across the country, supporting self-drive itineraries and long-distance bus routes. The State Railway of Thailand (SRT) is expanding its national network through dual-track upgrades, the Bangkok Red Line suburban trains, and rail tourism routes that provide convenient access to historical towns and natural attractions. In urban centres like Bangkok, local travel is easy with the BTS Skytrain, MRT, and public bus systems. Meanwhile, Thailand’s coastal and river cruise services offer scenic alternatives for exploring select domestic routes by water.

Explore Thailand’s Five Regions, All Year Round

From the misty mountains of the North to the tropical islands of the South, Thailand’s five regions—Central, East, North, Northeast (Isan), and South—offer year-round travel experiences. The current rainy season is also the lush green season, when waterfalls flow, rice paddies glow, and nature is at its most vibrant. Key destinations across all regions remain open and continue to warmly welcome travellers.

• Central – Explore cultural heartlands, bustling Bangkok, and historical treasures such as Ayutthaya and Lopburi.
• East – Enjoy coastal charm, fruit orchards, and quick beach escapes in provinces like Rayong, Chanthaburi, and Pattaya in Chon Buri.
• North – Discover cool-climate highlands, ancient cities, and scenic national parks in places like Chiang Mai, Mae Hong Son, and Lampang.
• Northeast (Isan) – Experience authentic Thai traditions, historical ruins, and lively festivals across provinces like Khon Kaen, Loei, and Nakhon Phanom.
• South – Relax on world-famous islands and beaches, dive into marine adventures, and explore lush rainforests from Phuket to Trang and Krabi.

Notice: Enhanced safety protocols and temporary closures are in effect in areas near the Cambodian border, including Ubon Ratchathani, Si Saket, Surin, Buri Ram, Chanthaburi, and Trat. Travellers are advised to avoid affected zones until further notice. This travel advisory is monitored and updated regularly to reflect the latest official guidance.

Top Experiences Not to Miss

TAT invites travellers to uncover the essence of Thai culture and lifestyle through the “5 Must-Do Experiences”:

• Must Taste – Sample Thailand’s vibrant food scene, from street eats to fine dining, including Michelin-recommended restaurants.
• Must Try – Immerse in local traditions like Muay Thai and artisanal crafts.
• Must Buy – Discover fashion, design, and souvenirs with a Thai identity.
• Must Seek – Explore hidden gems and lesser-known towns across all five regions.
• Must See – Experience Thailand’s colourful festivals and cultural celebrations year-round.

These experiences come to life through activities that reflect Thailand’s commitment to meaningful travel, cultural richness, and community-based tourism, such as:
• Exploring Bangkok’s vibrant culture – temples, street food, riverside life
• Island-hopping in the South – clear waters, marine adventures, hidden coves
• Visiting ancient cities – Ayutthaya, Sukhothai, and their UNESCO-listed heritage
• Embracing local life – homestays, weekend markets, village crafts
• Travelling sustainably – joining eco-tours, nature treks, or volunteering on organic farms

A Country of Good Hosts

Renowned for its hospitality, Thailand welcomes visitors with genuine warmth, care, and cultural pride. Whether staying in a village homestay, a boutique guesthouse, or a luxury resort, travellers are met with friendly smiles and thoughtful service. Thai hosts go beyond expectations—sharing local traditions, offering personal touches, and creating a sense of belonging that turns each visit into a memorable experience.

Your Safety Is a Priority

Thailand maintains high safety standards across the tourism sector, with coordinated efforts from public agencies and local partners to ensure a secure and enjoyable travel experience. The Tourist Police, stationed in key destinations nationwide, serve as a trusted first point of contact for travellers needing assistance—offering multilingual support, safety tips, and 24/7 emergency help. In addition, dedicated visitor support centres and clear signage in tourist zones make it easy to access up-to-date travel information and guidance.

Plan Your Trip with Peace of Mind

Whether you’re coming for culture, cuisine, coastlines, or community, Thailand is ready to welcome you.

For the latest travel updates and visitor information, visit: www.tourismthailand.org, or www.tatnews.org.  

For the latest travel guidance, please contact the TAT Call Centre at 1672, your local TAT office, or the Tourist Police at 1155.

The post Thailand Is a Safe and Welcoming Destination for Travellers appeared first on TAT Newsroom.

Bangkok, 1 August 2025 – The Tourism Authority of Thailand (TAT) reaffirms that Thailand continues to warmly welcome visitors, offering rich cultural experiences, world-class hospitality, and seamless travel across the country. Recognised globally as a top year-round destination, Thailand has received multiple accolades from leading travel publications and international polls for its diversity, safety, accessibility, and heartfelt hospitality.

Travel Made Easy

All international and domestic transport services—including flights, trains, buses, highways, and ferries—are operating as normal. Thailand’s major airports, seaports, and public transportation systems remain fully functional, with no disruptions to visitor mobility. Travellers can move freely and confidently across the country’s five regions and beyond.

International travel to and from Thailand is seamless and well-connected. The country is currently served by over 140 international and domestic airlines, offering thousands of weekly flights connecting Thailand to key global cities and regional hubs. The national carrier, Thai Airways International, continues to provide award-winning service with scheduled flights to major destinations across Asia, Europe, and beyond. Travellers can also connect to Thailand by international rail via Malaysia, or arrive by cruise ship at designated deep-sea ports, including Bangkok, Laem Chabang, and Phuket.

Within Thailand, travellers benefit from a wide range of reliable and efficient transport options. A well-developed highway network links cities and provinces across the country, supporting self-drive itineraries and long-distance bus routes. The State Railway of Thailand (SRT) is expanding its national network through dual-track upgrades, the Bangkok Red Line suburban trains, and rail tourism routes that provide convenient access to historical towns and natural attractions. In urban centres like Bangkok, local travel is easy with the BTS Skytrain, MRT, and public bus systems. Meanwhile, Thailand’s coastal and river cruise services offer scenic alternatives for exploring select domestic routes by water.

Explore Thailand’s Five Regions, All Year Round

From the misty mountains of the North to the tropical islands of the South, Thailand’s five regions—Central, East, North, Northeast (Isan), and South—offer year-round travel experiences. The current rainy season is also the lush green season, when waterfalls flow, rice paddies glow, and nature is at its most vibrant. Key destinations across all regions remain open and continue to warmly welcome travellers.

• Central – Explore cultural heartlands, bustling Bangkok, and historical treasures such as Ayutthaya and Lopburi.
• East – Enjoy coastal charm, fruit orchards, and quick beach escapes in provinces like Rayong, Chanthaburi, and Pattaya in Chon Buri.
• North – Discover cool-climate highlands, ancient cities, and scenic national parks in places like Chiang Mai, Mae Hong Son, and Lampang.
• Northeast (Isan) – Experience authentic Thai traditions, historical ruins, and lively festivals across provinces like Khon Kaen, Loei, and Nakhon Phanom.
• South – Relax on world-famous islands and beaches, dive into marine adventures, and explore lush rainforests from Phuket to Trang and Krabi.

Notice: Enhanced safety protocols and temporary closures are in effect in areas near the Cambodian border, including Ubon Ratchathani, Si Saket, Surin, Buri Ram, Chanthaburi, and Trat. Travellers are advised to avoid affected zones until further notice. This travel advisory is monitored and updated regularly to reflect the latest official guidance.

Top Experiences Not to Miss

TAT invites travellers to uncover the essence of Thai culture and lifestyle through the “5 Must-Do Experiences”:

• Must Taste – Sample Thailand’s vibrant food scene, from street eats to fine dining, including Michelin-recommended restaurants.
• Must Try – Immerse in local traditions like Muay Thai and artisanal crafts.
• Must Buy – Discover fashion, design, and souvenirs with a Thai identity.
• Must Seek – Explore hidden gems and lesser-known towns across all five regions.
• Must See – Experience Thailand’s colourful festivals and cultural celebrations year-round.

These experiences come to life through activities that reflect Thailand’s commitment to meaningful travel, cultural richness, and community-based tourism, such as:
• Exploring Bangkok’s vibrant culture – temples, street food, riverside life
• Island-hopping in the South – clear waters, marine adventures, hidden coves
• Visiting ancient cities – Ayutthaya, Sukhothai, and their UNESCO-listed heritage
• Embracing local life – homestays, weekend markets, village crafts
• Travelling sustainably – joining eco-tours, nature treks, or volunteering on organic farms

A Country of Good Hosts

Renowned for its hospitality, Thailand welcomes visitors with genuine warmth, care, and cultural pride. Whether staying in a village homestay, a boutique guesthouse, or a luxury resort, travellers are met with friendly smiles and thoughtful service. Thai hosts go beyond expectations—sharing local traditions, offering personal touches, and creating a sense of belonging that turns each visit into a memorable experience.

Your Safety Is a Priority

Thailand maintains high safety standards across the tourism sector, with coordinated efforts from public agencies and local partners to ensure a secure and enjoyable travel experience. The Tourist Police, stationed in key destinations nationwide, serve as a trusted first point of contact for travellers needing assistance—offering multilingual support, safety tips, and 24/7 emergency help. In addition, dedicated visitor support centres and clear signage in tourist zones make it easy to access up-to-date travel information and guidance.

Plan Your Trip with Peace of Mind

Whether you’re coming for culture, cuisine, coastlines, or community, Thailand is ready to welcome you.

For the latest travel updates and visitor information, visit: www.tourismthailand.org, or www.tatnews.org.  

For the latest travel guidance, please contact the TAT Call Centre at 1672, your local TAT office, or the Tourist Police at 1155.

The post Thailand Is a Safe and Welcoming Destination for Travellers appeared first on TAT Newsroom.

Bangkok, 29 July 2025 – The Tourism Authority of Thailand (TAT) has launched the Thailand Green Tourism Collections, a flagship initiative under the Thailand Green Tourism for Sustainability programme. Featuring 20 sustainable travel routes across 10 designated Green Cities, the campaign advances Thailand’s commitment to the 2030 Sustainable Tourism Goals and The New Thailand Vision 2026.

Developed in collaboration with EU tour operators and Thai public-private partners, the initiative signals Thailand’s readiness to meet the European Union’s evolving sustainability regulations. These include the Corporate Sustainability Reporting Directive (CSRD) and the Corporate Sustainability Due Diligence Directive (CSDDD), which will require EU companies to partner only with suppliers that demonstrate transparent, measurable sustainability performance. The Collections are designed not only to meet these expectations but to give Thai operators a strategic edge in an increasingly competitive global travel market.

Mrs. Chiravadee Khunsub, TAT Deputy Governor for International Marketing – Europe, Africa, the Middle East, and the Americas, said: “We developed the Thailand Green Tourism Collections in direct response to shifts in the EU market. It brings together certified, credible operators across the tourism supply chain — empowering Thai businesses to stay globally competitive and build long-term partnerships with the world’s most forward-looking travel sectors.”

The Collections are built on seven categories of Sustainable Experiences: Green Accommodations, Attractions, Activities, Restaurants, Goods, Logistics, and Tour Operators. Each featured operator meets international benchmarks, such as certification from Global Sustainable Tourism Council (GSTC), Green Globe, and Green Destinations, or national recognition through the Thailand Tourism Awards, TAT’s STGs STAR, and CF-Hotels.

The 10 Green Cities — Chiang Mai, Nan, Sukhothai, Loei, Nakhon Ratchasima, Bangkok, Trat, Krabi, Phang-Nga, and Surat Thani — were selected with input from 26 travel platforms and tour companies, including EU-based, regional, and global partners recognised for their sustainability expertise and market insight. These destinations were identified for their potential to deliver low-impact, inclusive tourism experiences. The 20 curated routes within them are designed around TAT’s “5 Must Do in Thailand” strategy” cultural heritage, local cuisine, soft adventure, sustainable luxury, crafts, and immersive community-based travel.

To drive local engagement, TAT has launched the Green Mayor initiative in Bangkok, Chiang Mai, and Krabi. This programme embeds sustainability at the municipal level through route design, community participation, and destination branding.

Mr. Natthapong Meepokakij, Director of Chom Thong District in Bangkok and one of the programme’s early champions, said: “As Green Mayor, I see this as a real opportunity to improve quality of life in a balanced and sustainable way. Chom Thong’s cultural roots, canal-side lifestyle, and strong community offer the perfect foundation for a tourism model that protects the environment, celebrates heritage, and brings income back to local people.”

The official launch event at Phumjai Garden brought the concept to life, featuring a panel discussion with the Green Mayors and an experiential journey along one of Bangkok’s featured routes. Guests explored Bang Khun Thian canal by electric boat, toured a century-old orchard, visited the Khlong Bang Luang Artist House, and experienced sustainable farming in action at Uncle Ree’s Farm.

To build international momentum, a series of global-facing activities are now underway. These include online product presentations for TAT’s overseas offices and strategic partners, product showcases, as well as familiarisation trips for agents and media. Targeted promotions will follow across the EU and US, in collaboration with trade allies. They will be amplified through key opinion leaders (KOLs), including influencers, bloggers, and nano-creators on social media platforms.

The Thailand Green Tourism Collections will be officially introduced to global buyers at WTM London 2025, marking a major milestone in Thailand’s transition toward a sustainability-led tourism future.

Mrs. Chiravadee concluded: “Green tourism is not just a concept — it’s a national commitment. Through cross-sector collaboration, we’re not only making sustainability a reality, but we’re also making it scalable. Our goal is clear: to lead the world as a top-tier sustainable tourism destination.”

Explore all 20 routes and partner details at https://tourismproduct.tourismthailand.org/.

The post Thailand Launches ‘Green Tourism Collections’to Align with EU Standards and Drive National Sustainability Agenda appeared first on TAT Newsroom.