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Bangkok, 19 November 2024 – The Tourism Authority of Thailand (TAT) proudly supported The Extraordinary Travel Festival, held from 15-17 November 2024 at the Ambassador Bangkok. As part of this collaboration, TAT hosted a gala dinner featuring captivating Thai cultural performances at the Hyatt Regency Bangkok Sukhumvit on 16 November 2024.

The festival aligned with TAT’s marketing communication campaign, “Amazing Thailand: Your Stories Never End,” which aims to inspire visitors to explore the country’s diverse experiences. The campaign highlights how every journey in Thailand could become a unique chapter in a traveller’s story, offering everything from vibrant city life to serene beach retreats.

Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “We were delighted to partner with The Extraordinary Travel Festival to highlight Thailand’s diverse offerings. Our ‘Amazing Thailand: Your Stories Never End’ marketing communication concept underscored the potential for every experience to inspire travellers to create lasting memories. By connecting with influential travellers, we hoped to encourage others to discover Thailand’s hidden gems.”

The collaboration between TAT and The Extraordinary Travel Festival successfully showcased Thailand to a distinguished audience of avid travellers.

In Bangkok, festival attendees experienced a rich blend of culture, shopping, and culinary delights, including iconic attractions such as the Grand Palace and Wat Pho. Beyond the capital, Thailand’s stunning beaches—particularly those in Phuket and Krabi—offered opportunities for relaxation and adventure. Northern destinations like Chiang Mai and Chiang Rai provided a serene atmosphere and the chance to engage with traditional Thai culture.

Ric Gazarian, an award-winning travel photographer and filmmaker, said “In Bangkok, The Extraordinary Travel Festival brought together passionate travellers for three days of knowledge sharing and networking. Attendees had the opportunity to hear from over 30 speakers and learn strategies for visiting all 193 sovereign countries—an achievement accomplished by fewer than 400 individuals worldwide.”

Building on the success of its inaugural festival, which received unanimous positive feedback from participants, this year’s event welcomed over 235 travellers from around the globe.

The post TAT Partners with The Extraordinary Travel Festival as Key Supporter appeared first on TAT Newsroom.

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Bangkok, 19 November 2024 – The Tourism Authority of Thailand (TAT) proudly supported The Extraordinary Travel Festival, held from 15-17 November 2024 at the Ambassador Bangkok. As part of this collaboration, TAT hosted a gala dinner featuring captivating Thai cultural performances at the Hyatt Regency Bangkok Sukhumvit on 16 November 2024.

The festival aligned with TAT’s marketing communication campaign, “Amazing Thailand: Your Stories Never End,” which aims to inspire visitors to explore the country’s diverse experiences. The campaign highlights how every journey in Thailand could become a unique chapter in a traveller’s story, offering everything from vibrant city life to serene beach retreats.

Mr. Nithee Seeprae, TAT Deputy Governor for Marketing Communications, said “We were delighted to partner with The Extraordinary Travel Festival to highlight Thailand’s diverse offerings. Our ‘Amazing Thailand: Your Stories Never End’ marketing communication concept underscored the potential for every experience to inspire travellers to create lasting memories. By connecting with influential travellers, we hoped to encourage others to discover Thailand’s hidden gems.”

The collaboration between TAT and The Extraordinary Travel Festival successfully showcased Thailand to a distinguished audience of avid travellers.

In Bangkok, festival attendees experienced a rich blend of culture, shopping, and culinary delights, including iconic attractions such as the Grand Palace and Wat Pho. Beyond the capital, Thailand’s stunning beaches—particularly those in Phuket and Krabi—offered opportunities for relaxation and adventure. Northern destinations like Chiang Mai and Chiang Rai provided a serene atmosphere and the chance to engage with traditional Thai culture.

Ric Gazarian, an award-winning travel photographer and filmmaker, said “In Bangkok, The Extraordinary Travel Festival brought together passionate travellers for three days of knowledge sharing and networking. Attendees had the opportunity to hear from over 30 speakers and learn strategies for visiting all 193 sovereign countries—an achievement accomplished by fewer than 400 individuals worldwide.”

Building on the success of its inaugural festival, which received unanimous positive feedback from participants, this year’s event welcomed over 235 travellers from around the globe.

The post TAT Partners with The Extraordinary Travel Festival as Key Supporter appeared first on TAT Newsroom.

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Central Thailand, with its bustling cities, serene river valleys, and rich cultural heritage, is the heartland of Thai civilization and a treasure trove for culinary enthusiasts. Fine dining in this region offers a symphony of flavours that not only celebrate traditional Thai heritage and modern innovation but also serve as a direct connection to the rich cultural legacy of the kingdom. These flavours draw from the fertile plains, local markets, and Thailand’s royal cuisine, creating a culinary experience deeply rooted in the country’s cultural significance.

The Flavour Palette: A Harmonious Balance

Central Thai cuisine is renowned for its balanced taste profile, a culinary art that carefully combines sweet, salty, sour, and spicy elements in each dish. This balance, often referred to as a ‘flavour palette ‘, is a testament to the culinary artistry of the region. Fine-dining chefs in the region often strive to elevate this balance, creating culinary masterpieces that are more nuanced and layered than the fiery southern dishes or the herbaceous flavours of the north.

Signature ingredients like coconut milk, palm sugar, fresh herbs, and various chilies are combined to produce dishes such as Massaman curry, Tom Yum Goong, and the delicate Green Curry, staples of Central Thai cuisine. Fine dining restaurants infuse these beloved dishes with artisanal techniques, precision, and attention to detail. The complexity of flavours, often understated in everyday meals, is accentuated in high-end establishments, creating a multi-sensory dining experience.

Bangkok: The Pinnacle of Fine Dining

Bangkok, the vibrant capital, has emerged as a global gastronomic hub, drawing food innovators and culinary artists from all corners of the globe. These chefs bring a fresh perspective to traditional Thai dishes, infusing them with international influences and contributing to the city’s diverse culinary landscape.

Restaurants like Gaggan —a progressive Indian-Thai fusion experience—Sorn, known for showcasing Southern Thai cuisine in an elegant form, and R-HAAN, which offers a unique modern twist on Thai classics, are prime examples of how the city has become a playground for chefs with creative visions. The décor, presentation, and ambiance in these restaurants elevate the entire dining journey, where culinary artistry meets storytelling on a plate.

Traditional Royal Thai cuisine—historically prepared for the country’s aristocracy—has found new expressions in these restaurants. Fine dining venues in Bangkok often reinterpret dishes like Khao Chae (chilled rice with jasmine-scented water) and Miang Kham (betel leaf wraps) with an infusion of international flavours, creative plating, and molecular gastronomy techniques.

Seasonality and Sustainability

One of the significant trends shaping fine dining in Central Thailand is the growing focus on sustainability and seasonality. Chefs have begun incorporating locally sourced, organic ingredients, collaborating with nearby farms and markets. This commitment to sustainability not only reduces the carbon footprint but also celebrates the abundance of native ingredients from the Chao Phraya River basin, inspiring a new generation of chefs and food enthusiasts.

Nahm, one of Bangkok’s Michelin-starred restaurants, pioneered this movement. The restaurant emphasizes using traditional ingredients, such as fermented shrimp paste and wild herbs, in contemporary dishes while adhering to sustainable sourcing methods. Chefs also experiment with indigenous vegetables and rare rice varieties, like Jasmine Rice 105, to heighten the sense of locality in their culinary presentations.

A Journey Beyond Bangkok

While Bangkok remains the epicentre of fine dining, other parts of Central Thailand offer extraordinary gastronomic experiences. With its riverside ambiance, the ancient city of Ayutthaya is home to restaurants that pair the region’s rich history with exquisite dining. Sala Ayutthaya Eatery and Bar is a prime example, blending contemporary Thai dishes with stunning views of ancient temples, providing a truly immersive experience.

The province of Kanchanaburi, known for its breathtaking landscapes, also has a growing fine dining scene. Here, the fusion of traditional Thai ingredients with international techniques is paired with the natural beauty of the riverfront and surrounding hills, offering a dining experience that connects with nature.

Culinary Art as a Cultural Reflection

Central Thai fine dining is not just a culinary experience—it’s a reflection of culture, history, and the Thai way of life. The dining experience embodies Thailand’s cultural values of sanook (fun) and nam jai (generosity), with dishes designed for sharing, enjoyment, and rooted in deep hospitality.

At many fine dining establishments, diners can witness culinary performances reminiscent of ancient Thai customs, such as traditional dance and the art of carving fruits and vegetables into delicate floral arrangements. These experiences add cultural depth to the meal, connecting the diner with Thailand’s food and soul.

Fine dining in Central Thailand is a journey that transcends the palate. It explores flavours, heritage, innovation, and sustainability, where the traditional meets the contemporary. Whether in the bustling streets of Bangkok or the tranquil banks of the Chao Phraya River, Central Thailand’s fine dining scene offers a feast for the senses, celebrating the country’s culinary brilliance and reflecting its rich cultural legacy.

The post Central Thailand Fine Dining: A Culinary Symphony Fit for Royalty appeared first on TAT Newsroom.

from TAT Newsroom https://ift.tt/8kjY2z5

Central Thailand, with its bustling cities, serene river valleys, and rich cultural heritage, is the heartland of Thai civilization and a treasure trove for culinary enthusiasts. Fine dining in this region offers a symphony of flavours that not only celebrate traditional Thai heritage and modern innovation but also serve as a direct connection to the rich cultural legacy of the kingdom. These flavours draw from the fertile plains, local markets, and Thailand’s royal cuisine, creating a culinary experience deeply rooted in the country’s cultural significance.

The Flavour Palette: A Harmonious Balance

Central Thai cuisine is renowned for its balanced taste profile, a culinary art that carefully combines sweet, salty, sour, and spicy elements in each dish. This balance, often referred to as a ‘flavour palette ‘, is a testament to the culinary artistry of the region. Fine-dining chefs in the region often strive to elevate this balance, creating culinary masterpieces that are more nuanced and layered than the fiery southern dishes or the herbaceous flavours of the north.

Signature ingredients like coconut milk, palm sugar, fresh herbs, and various chilies are combined to produce dishes such as Massaman curry, Tom Yum Goong, and the delicate Green Curry, staples of Central Thai cuisine. Fine dining restaurants infuse these beloved dishes with artisanal techniques, precision, and attention to detail. The complexity of flavours, often understated in everyday meals, is accentuated in high-end establishments, creating a multi-sensory dining experience.

Bangkok: The Pinnacle of Fine Dining

Bangkok, the vibrant capital, has emerged as a global gastronomic hub, drawing food innovators and culinary artists from all corners of the globe. These chefs bring a fresh perspective to traditional Thai dishes, infusing them with international influences and contributing to the city’s diverse culinary landscape.

Restaurants like Gaggan —a progressive Indian-Thai fusion experience—Sorn, known for showcasing Southern Thai cuisine in an elegant form, and R-HAAN, which offers a unique modern twist on Thai classics, are prime examples of how the city has become a playground for chefs with creative visions. The décor, presentation, and ambiance in these restaurants elevate the entire dining journey, where culinary artistry meets storytelling on a plate.

Traditional Royal Thai cuisine—historically prepared for the country’s aristocracy—has found new expressions in these restaurants. Fine dining venues in Bangkok often reinterpret dishes like Khao Chae (chilled rice with jasmine-scented water) and Miang Kham (betel leaf wraps) with an infusion of international flavours, creative plating, and molecular gastronomy techniques.

Seasonality and Sustainability

One of the significant trends shaping fine dining in Central Thailand is the growing focus on sustainability and seasonality. Chefs have begun incorporating locally sourced, organic ingredients, collaborating with nearby farms and markets. This commitment to sustainability not only reduces the carbon footprint but also celebrates the abundance of native ingredients from the Chao Phraya River basin, inspiring a new generation of chefs and food enthusiasts.

Nahm, one of Bangkok’s Michelin-starred restaurants, pioneered this movement. The restaurant emphasizes using traditional ingredients, such as fermented shrimp paste and wild herbs, in contemporary dishes while adhering to sustainable sourcing methods. Chefs also experiment with indigenous vegetables and rare rice varieties, like Jasmine Rice 105, to heighten the sense of locality in their culinary presentations.

A Journey Beyond Bangkok

While Bangkok remains the epicentre of fine dining, other parts of Central Thailand offer extraordinary gastronomic experiences. With its riverside ambiance, the ancient city of Ayutthaya is home to restaurants that pair the region’s rich history with exquisite dining. Sala Ayutthaya Eatery and Bar is a prime example, blending contemporary Thai dishes with stunning views of ancient temples, providing a truly immersive experience.

The province of Kanchanaburi, known for its breathtaking landscapes, also has a growing fine dining scene. Here, the fusion of traditional Thai ingredients with international techniques is paired with the natural beauty of the riverfront and surrounding hills, offering a dining experience that connects with nature.

Culinary Art as a Cultural Reflection

Central Thai fine dining is not just a culinary experience—it’s a reflection of culture, history, and the Thai way of life. The dining experience embodies Thailand’s cultural values of sanook (fun) and nam jai (generosity), with dishes designed for sharing, enjoyment, and rooted in deep hospitality.

At many fine dining establishments, diners can witness culinary performances reminiscent of ancient Thai customs, such as traditional dance and the art of carving fruits and vegetables into delicate floral arrangements. These experiences add cultural depth to the meal, connecting the diner with Thailand’s food and soul.

Fine dining in Central Thailand is a journey that transcends the palate. It explores flavours, heritage, innovation, and sustainability, where the traditional meets the contemporary. Whether in the bustling streets of Bangkok or the tranquil banks of the Chao Phraya River, Central Thailand’s fine dining scene offers a feast for the senses, celebrating the country’s culinary brilliance and reflecting its rich cultural legacy.

The post Central Thailand Fine Dining: A Culinary Symphony Fit for Royalty appeared first on TAT Newsroom.

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Bangkok, 18 November 2024 – The Tourism Authority of Thailand (TAT) is delighted to welcome ITA Airways’ inaugural Rome-Bangkok flight, enhancing travel links and fostering stronger tourism and business ties between Thailand and Italy. This new direct route provides Italian travellers with streamlined access to Thailand’s renowned attractions and vibrant culture.

The inaugural ITA Airways Flight AZ0758, an Airbus A330-900neo with a seating capacity of 291, arrived at Suvarnabhumi Airport from Rome yesterday, carrying over 300 passengers and crew, including ITA Airways executives and prominent Italian travel industry leaders.

Mr. Siripakorn Cheawsamoot, TAT Deputy Governor for International Marketing – Europe, America, Middle East, and Africa, said “We are thrilled to welcome ITA Airways’ new Rome-Bangkok service, which offers Italian travellers access to Thailand’s culture, beaches, and hospitality while strengthening ties between our countries. This route will foster travel and cultural exchange, benefiting both tourists and business travellers.”

Mr. Siripakorn and H.E. Mr. Paolo Dionisi, Ambassador of Italy to Thailand, greeted passengers upon arrival, presenting special souvenirs to commemorate the occasion.

TAT will unveil its upcoming strategic partnership with ITA Airways at a Press Conference and Networking Dinner taking place this evening at Capella Bangkok, showcasing the collaboration’s potential to enhance bilateral travel and economic engagement.

Operating with five weekly flights, ITA Airways’ new route connects Italy and Thailand as part of the airline’s expanding intercontinental network and is anticipated to be a highlight of the 2024/2025 Winter season.

Flights from Rome to Bangkok depart every Monday, Wednesday, Thursday, Saturday, and Sunday at 15:15 (local time), arriving the following morning at 07:40. Return services depart Bangkok on the same day at 12:15, arriving in Rome at 19:00.

Ms. Emiliana Limosani, Chief Commercial Officer of ITA Airways and CEO of Volare, commented, “Our new Rome-Bangkok route is a significant addition to ITA Airways’ intercontinental network, facilitating access to one of the world’s top tourism capitals and a dynamic business hub. This service opens doors for Italian leisure and business travellers to Thailand’s celebrated destinations and reinforces our commitment to offering optimal travel solutions in this key market.”

This new ITA Airways route joins a strong lineup of flights to Thailand for the 2024/2025 Winter season, highlighting the country’s appeal as a premier destination for global travellers. With expanding connectivity, Thailand is ready to welcome visitors to its rich culture, natural beauty, and renowned hospitality.

The post TAT Celebrates ITA Airways’ Inaugural Nonstop Rome-Bangkok Service appeared first on TAT Newsroom.

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