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Bangkok, 17 December 2025 – The Tourism Authority of Thailand (TAT) today marked a major milestone by welcoming the one millionth visitor from the United Kingdom, the first time UK arrivals have exceeded one million since the COVID-19 pandemic. This achievement coincides with another landmark moment for Thailand’s tourism sector, as cumulative long-haul arrivals surpassed 10 million visitors, the highest level on record.

The milestone was celebrated at Suvarnabhumi Airport on the arrival of Thai Airways International (THAI) flight TG911, where the TAT Governor and senior executives from TAT, Suvarnabhumi Airport, THAI, Thailand Privilege and the Immigration Bureau warmly welcomed the one millionth UK visitor. The traveller received special gifts, including two economy-class return air tickets on Thai Airways International for the London–Bangkok–London route, two nights’ accommodation at Anantara Chiang Mai and two nights at Avani+ Khao Lak, dining vouchers for two at Sala Lakorn Theatrical Experience at Anantara Hotel, as well as exclusive spa and wellness packages from PANPURI Wellness, showcasing Thailand’s premium tourism and wellness offerings.

Ms. Thapanee Kiatphaibool, TAT Governor, said: “The United Kingdom continues to be an important long-haul market for Thailand, and surpassing one million visitors reflects the trust built with UK travellers over many years. Our priority is to build on this performance by encouraging longer stays, year-round travel and visits beyond traditional destinations. In close cooperation with airline and trade partners, TAT is committed to strengthening Thailand’s position as a high-quality, globally recognised destination for meaningful and responsible travel.”

UK arrivals are projected to reach a new record high of nearly 1.1 million by the end of 2025, generating more than 80 billion Baht in tourism revenue. The UK remains a high-value source market and ranks among Thailand’s top 10 inbound markets, with travellers typically visiting independently or in small groups. Key destinations include Bangkok, Krabi, Phuket, Surat Thani and Chiang Mai, with an average spending of approximately 60,000–70,000 Baht per trip and an average length of stay of 17.44 nights, underlining the market’s strong economic contribution.

The UK milestone reflects wider momentum from long-haul markets. On 15 December 2025, Cumulative arrivals from Europe, the Americas, the Middle East and Africa have exceeded 10 million visitors for the first time, accounting for more than 30 per cent of total international arrivals and reinforcing Thailand’s position as a leading global tourism destination. All regions recorded strong growth, led by Europe with 7.6 million visitors, representing an increase of 12.6%, and the Americas with 1.5 million visitors, up 7% compared with the same period in 2024. This positive performance also highlights the success of TAT’s Airline Focus strategy, implemented in close partnership with airlines to expand capacity, increase frequencies, and strengthen year-round connectivity.

During the winter season from October 2025 to March 2026, the TAT London Office is carrying out 19 joint marketing activities with airlines and tour operators, including British Airways, Norse Atlantic Airways, TUI UK, Trailfinders, Travelbag, Kuoni, Healing Holidays, Destinology, Dial A Flight, Muay Thai Holidays, Southall Travel and Best At Travel. These initiatives support peak winter travel and stimulate demand into the first half of 2026.

Air connectivity between the UK and Thailand continues to expand. During the current winter season, five airlines operate direct services—THAI, EVA Air, British Airways, Norse Atlantic Airways and TUI UK—offering 35 flights per week. This represents a weekly seat capacity of 11,100 seats, an increase of 12% year-on-year, with airline partners reporting load factors of 80–90% in December 2025.

Further enhancements are confirmed for 2026. British Airways will operate the London Gatwick–Bangkok route on a year-round basis from 31 March 2026, adding nearly 60,000 seats, while Virgin Atlantic will introduce direct London Heathrow–Phuket services during the winter 2026/27 season, with three flights per week.

TAT attributes this performance to sustained efforts promoting off-peak travel and lesser-known destinations, expanding travel choices for UK visitors while supporting broader economic benefits across Thailand. Building on this momentum, the 2026 approach focuses on high-quality growth from the UK and other long-haul markets, emphasising year-round travel, longer stays, and a broader spread of visitors across regions, supported by close cooperation with airline partners and targeted market initiatives.

UK-focused campaigns in 2026 will continue to present a broad mix of experiences, including lesser-known beach destinations, culture, wellness, gastronomy, green tourism and family travel. These will be delivered through coordinated PR and promotional activities with UK media, influencers, public figures and partners both within and beyond the tourism sector under the “Unforgettable Experience: Healing is the New Luxury” global communication campaign, encouraging travellers to explore emerging destinations across Thailand and enjoy more meaningful travel experiences.

The post Thailand welcomes one millionth UK visitor as long-haul arrivals hit historic high appeared first on TAT Newsroom.

Bangkok, 17 December 2025 – The Tourism Authority of Thailand (TAT) today marked a major milestone by welcoming the one millionth visitor from the United Kingdom, the first time UK arrivals have exceeded one million since the COVID-19 pandemic. This achievement coincides with another landmark moment for Thailand’s tourism sector, as cumulative long-haul arrivals surpassed 10 million visitors, the highest level on record.

The milestone was celebrated at Suvarnabhumi Airport on the arrival of Thai Airways International (THAI) flight TG911, where the TAT Governor and senior executives from TAT, Suvarnabhumi Airport, THAI, Thailand Privilege and the Immigration Bureau warmly welcomed the one millionth UK visitor. The traveller received special gifts, including two economy-class return air tickets on Thai Airways International for the London–Bangkok–London route, two nights’ accommodation at Anantara Chiang Mai and two nights at Avani+ Khao Lak, dining vouchers for two at Sala Lakorn Theatrical Experience at Anantara Hotel, as well as exclusive spa and wellness packages from PANPURI Wellness, showcasing Thailand’s premium tourism and wellness offerings.

Ms. Thapanee Kiatphaibool, TAT Governor, said: “The United Kingdom continues to be an important long-haul market for Thailand, and surpassing one million visitors reflects the trust built with UK travellers over many years. Our priority is to build on this performance by encouraging longer stays, year-round travel and visits beyond traditional destinations. In close cooperation with airline and trade partners, TAT is committed to strengthening Thailand’s position as a high-quality, globally recognised destination for meaningful and responsible travel.”

UK arrivals are projected to reach a new record high of nearly 1.1 million by the end of 2025, generating more than 80 billion Baht in tourism revenue. The UK remains a high-value source market and ranks among Thailand’s top 10 inbound markets, with travellers typically visiting independently or in small groups. Key destinations include Bangkok, Krabi, Phuket, Surat Thani and Chiang Mai, with an average spending of approximately 60,000–70,000 Baht per trip and an average length of stay of 17.44 nights, underlining the market’s strong economic contribution.

The UK milestone reflects wider momentum from long-haul markets. On 15 December 2025, Cumulative arrivals from Europe, the Americas, the Middle East and Africa have exceeded 10 million visitors for the first time, accounting for more than 30 per cent of total international arrivals and reinforcing Thailand’s position as a leading global tourism destination. All regions recorded strong growth, led by Europe with 7.6 million visitors, representing an increase of 12.6%, and the Americas with 1.5 million visitors, up 7% compared with the same period in 2024. This positive performance also highlights the success of TAT’s Airline Focus strategy, implemented in close partnership with airlines to expand capacity, increase frequencies, and strengthen year-round connectivity.

During the winter season from October 2025 to March 2026, the TAT London Office is carrying out 19 joint marketing activities with airlines and tour operators, including British Airways, Norse Atlantic Airways, TUI UK, Trailfinders, Travelbag, Kuoni, Healing Holidays, Destinology, Dial A Flight, Muay Thai Holidays, Southall Travel and Best At Travel. These initiatives support peak winter travel and stimulate demand into the first half of 2026.

Air connectivity between the UK and Thailand continues to expand. During the current winter season, five airlines operate direct services—THAI, EVA Air, British Airways, Norse Atlantic Airways and TUI UK—offering 35 flights per week. This represents a weekly seat capacity of 11,100 seats, an increase of 12% year-on-year, with airline partners reporting load factors of 80–90% in December 2025.

Further enhancements are confirmed for 2026. British Airways will operate the London Gatwick–Bangkok route on a year-round basis from 31 March 2026, adding nearly 60,000 seats, while Virgin Atlantic will introduce direct London Heathrow–Phuket services during the winter 2026/27 season, with three flights per week.

TAT attributes this performance to sustained efforts promoting off-peak travel and lesser-known destinations, expanding travel choices for UK visitors while supporting broader economic benefits across Thailand. Building on this momentum, the 2026 approach focuses on high-quality growth from the UK and other long-haul markets, emphasising year-round travel, longer stays, and a broader spread of visitors across regions, supported by close cooperation with airline partners and targeted market initiatives.

UK-focused campaigns in 2026 will continue to present a broad mix of experiences, including lesser-known beach destinations, culture, wellness, gastronomy, green tourism and family travel. These will be delivered through coordinated PR and promotional activities with UK media, influencers, public figures and partners both within and beyond the tourism sector under the “Unforgettable Experience: Healing is the New Luxury” global communication campaign, encouraging travellers to explore emerging destinations across Thailand and enjoy more meaningful travel experiences.

The post Thailand welcomes one millionth UK visitor as long-haul arrivals hit historic high appeared first on TAT Newsroom.

Bangkok is the Epicenter of Celebration

The capital city, Bangkok, truly comes alive in December. The air buzzes with an infectious energy as preparations for Christmas and New Year’s Eve reach a crescendo, inviting travellers to join the lively celebrations. The countdowns at centralwOrldand ICONSIAMare among the liveliest in Asia with performances by top-name music stars. Some feature elaborate light-and-sound shows, and full-scale pageantry, that brings a thumping entry into the new year. Each put on grand, dazzling decorations that make any selfie a moment to remember.

Another popular countdown destination is the Chao Phraya River, which serves as the stage for a glittering show of colorful lights on its banks. Many opt for a dinner cruise along the river to enjoy gourmet cuisine and champagne as they head into another year, creating a sense of wonder and excitement. Not to miss is Vijit Chao Phraya 2025, a reimagined light and sound spectacular under the theme “Light of Siam – Mother of the Land”, running from 9 November to 23 December 2025 along both banks of the Chao Phraya River in Bangkok.

Beyond the major countdowns, Bangkok’s high-end nightlife truly shines. The city boasts an impressive array of sophisticated bars and clubs that cater to discerning tastes. For an elegant evening, go to Sky Bar by lebua, famously featured in The Hangover Part II. Perched on the 64th floor, it offers unparalleled panoramic views of the city, exquisite cocktails, and a chic ambiance. Another fantastic option is Vertigo and Moon Bar at Banyan Tree Bangkok, where you can dine alfresco under the stars while enjoying a sophisticated drink.

For those seeking a more exclusive bar experience, Bar Us on Sukhumvit Road is a popular choice, reimagining the bar as an intimate, thoughtful space that extends the focus beyond cocktails to the overall experience. Alternatively, BKK Social Club at the Four Seasons Hotel Bangkok on the Chao Phraya Riveris a glowing destination bar that could easily be a movie set from the golden age of Hollywood.

Fine dining in Bangkok reaches new heights in December, with many establishments offering special festive menus. Michelin-starred restaurants such as Suhring (modern German cuisine) and Sorn (Southern Thai fine dining) often offer exclusive tasting menus that showcase seasonal ingredients and innovative culinary artistry. For a more casual yet equally delicious experience, explore the bustling street food scene at Yaowarat (Chinatown), where endless stalls offer a sensory overload of flavors, from succulent dim sum to fresh seafood.

A unique cultural experience not to be missed is Night at the Museum. Several of Bangkok’s prominent museums extend their opening hours into the evening, offering special tours, workshops, and performances. The National Museum Bangkok and the Museum Siam are particularly popular, providing a fascinating glimpse into Thailand’s rich history and heritage under the atmospheric glow of night. This offers a different perspective on these historical treasures, often with fewer crowds and a more intimate feel.

Beyond Bangkok are Local Charms and Island Escapes

While Bangkok is a hub of activity, December also presents fantastic opportunities to explore other regions of Thailand. In cooler northern provinces like Chiang Mai and Chiang Rai, the climate is pleasant for outdoor activities. Visitors can enjoy trekking through lush mountains, visiting ethical elephant sanctuaries, or exploring ancient temples. Chiang Mai often hosts its own charming Christmas markets and New Year’s celebrations, albeit on a smaller scale than in Bangkok.

For those dreaming of a tropical Christmas or New Year, Thailand’s islands offer idyllic escapes. Phuket, Ko Samui, and Krabi are all popular choices, with resorts hosting lavish gala dinners and beach parties to ring in the new year. Imagine celebrating with your toes in the sand, watching fireworks explode over the Andaman Sea or the Gulf of Thailand. Many beachfront restaurants offer exceptional seafood BBQs and live music, creating a relaxed yet festive atmosphere.

December is also an excellent time for diving and snorkeling in the Andaman Sea, with crystal-clear waters and abundant marine life. The Similan Islands and Surin Islands are open during this season, offering some of the world’s best dive sites.

Whether you’re drawn to the pulsating energy of Bangkok’s countdowns, the sophisticated allure of its fine dining and nightlife, the cultural enrichment of a “Night at the Museum,” or the serene beauty of the northern mountains and southern islands, Thailand in December promises a truly unforgettable experience. The combination of festive cheer, pleasant weather, and a diverse range of activities makes it an ideal destination to celebrate the end of one year and the beginning of another.

About the Author

“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”

The post December in Thailand will leave you with a lifetime of memories appeared first on TAT Newsroom.

Bangkok is the Epicenter of Celebration

The capital city, Bangkok, truly comes alive in December. The air buzzes with an infectious energy as preparations for Christmas and New Year’s Eve reach a crescendo, inviting travellers to join the lively celebrations. The countdowns at centralwOrldand ICONSIAMare among the liveliest in Asia with performances by top-name music stars. Some feature elaborate light-and-sound shows, and full-scale pageantry, that brings a thumping entry into the new year. Each put on grand, dazzling decorations that make any selfie a moment to remember.

Another popular countdown destination is the Chao Phraya River, which serves as the stage for a glittering show of colorful lights on its banks. Many opt for a dinner cruise along the river to enjoy gourmet cuisine and champagne as they head into another year, creating a sense of wonder and excitement. Not to miss is Vijit Chao Phraya 2025, a reimagined light and sound spectacular under the theme “Light of Siam – Mother of the Land”, running from 9 November to 23 December 2025 along both banks of the Chao Phraya River in Bangkok.

Beyond the major countdowns, Bangkok’s high-end nightlife truly shines. The city boasts an impressive array of sophisticated bars and clubs that cater to discerning tastes. For an elegant evening, go to Sky Bar by lebua, famously featured in The Hangover Part II. Perched on the 64th floor, it offers unparalleled panoramic views of the city, exquisite cocktails, and a chic ambiance. Another fantastic option is Vertigo and Moon Bar at Banyan Tree Bangkok, where you can dine alfresco under the stars while enjoying a sophisticated drink.

For those seeking a more exclusive bar experience, Bar Us on Sukhumvit Road is a popular choice, reimagining the bar as an intimate, thoughtful space that extends the focus beyond cocktails to the overall experience. Alternatively, BKK Social Club at the Four Seasons Hotel Bangkok on the Chao Phraya Riveris a glowing destination bar that could easily be a movie set from the golden age of Hollywood.

Fine dining in Bangkok reaches new heights in December, with many establishments offering special festive menus. Michelin-starred restaurants such as Suhring (modern German cuisine) and Sorn (Southern Thai fine dining) often offer exclusive tasting menus that showcase seasonal ingredients and innovative culinary artistry. For a more casual yet equally delicious experience, explore the bustling street food scene at Yaowarat (Chinatown), where endless stalls offer a sensory overload of flavors, from succulent dim sum to fresh seafood.

A unique cultural experience not to be missed is Night at the Museum. Several of Bangkok’s prominent museums extend their opening hours into the evening, offering special tours, workshops, and performances. The National Museum Bangkok and the Museum Siam are particularly popular, providing a fascinating glimpse into Thailand’s rich history and heritage under the atmospheric glow of night. This offers a different perspective on these historical treasures, often with fewer crowds and a more intimate feel.

Beyond Bangkok are Local Charms and Island Escapes

While Bangkok is a hub of activity, December also presents fantastic opportunities to explore other regions of Thailand. In cooler northern provinces like Chiang Mai and Chiang Rai, the climate is pleasant for outdoor activities. Visitors can enjoy trekking through lush mountains, visiting ethical elephant sanctuaries, or exploring ancient temples. Chiang Mai often hosts its own charming Christmas markets and New Year’s celebrations, albeit on a smaller scale than in Bangkok.

For those dreaming of a tropical Christmas or New Year, Thailand’s islands offer idyllic escapes. Phuket, Ko Samui, and Krabi are all popular choices, with resorts hosting lavish gala dinners and beach parties to ring in the new year. Imagine celebrating with your toes in the sand, watching fireworks explode over the Andaman Sea or the Gulf of Thailand. Many beachfront restaurants offer exceptional seafood BBQs and live music, creating a relaxed yet festive atmosphere.

December is also an excellent time for diving and snorkeling in the Andaman Sea, with crystal-clear waters and abundant marine life. The Similan Islands and Surin Islands are open during this season, offering some of the world’s best dive sites.

Whether you’re drawn to the pulsating energy of Bangkok’s countdowns, the sophisticated allure of its fine dining and nightlife, the cultural enrichment of a “Night at the Museum,” or the serene beauty of the northern mountains and southern islands, Thailand in December promises a truly unforgettable experience. The combination of festive cheer, pleasant weather, and a diverse range of activities makes it an ideal destination to celebrate the end of one year and the beginning of another.

About the Author

“Frequent foodie and occasional craftsman of travel stories, Chattan Kunjara Na Ayudhya (Chat) draws on his nearly 4 decades of promoting Thailand’s tourism industry to highlight everything from world-class attractions to hidden gems. When not writing stuff, he makes it a mission to catch rom-coms and DC superheroes whenever they show up in theaters.”

The post December in Thailand will leave you with a lifetime of memories appeared first on TAT Newsroom.

Bangkok, 16 December 2025 – The Tourism Authority of Thailand (TAT) is elevating the Sakon Nakhon Christmas Star Parade into a festival of global standing under the Signature Event Thailand initiative. The 2025 edition will take place from 20 to 24 December in Tha Rae Municipality, Sakon Nakhon, featuring expanded programming, enhanced storytelling, and immersive lighting and drone displays designed to enrich visitor experiences while supporting sustainable economic benefits for local communities.

Held annually for more than a century, the Christmas Star Parade is a defining cultural tradition of Sakon Nakhon and one of the most distinctive Christian celebrations in Northeastern Thailand. Inspired by the guiding star that marked the birth of Jesus Christ, the procession has evolved into a living expression of spiritual heritage, creative craftsmanship, and shared community identity.

Ms. Thapanee Kiatphaibool, TAT Governor, said “The Christmas Star Parade reflects the enduring spirit and creativity of the Tha Rae community. By elevating its storytelling and visitor experiences, we aim to introduce this remarkable tradition to wider international audiences while ensuring that local communities benefit meaningfully from tourism. With its strong cultural roots and contemporary creative appeal, the festival has the potential to stand alongside Thailand’s most iconic cultural events on the global stage.”

For 2025, TAT has integrated contemporary creative elements that complement the festival’s spiritual and cultural foundations while strengthening its international appeal. Immersive lighting installations illuminate key heritage settings, including the Cathedral of St Michael the Archangel and Tha Rae’s century-old stone houses, reinforcing the destination’s distinctive historical character.

Visitor experiences extend across the five-day programme through AI-driven photo spots; creative, sustainability-focused workshops; a family-friendly snow experience; and Amazing Thailand–branded illuminated star vehicles. Hands-on DIY activities, such as cupcake decoration, star ornament making, and recycled-material jewellery workshops, encourage active participation while reinforcing community involvement and responsible event practices.

From 20 to 22 December, and continuing through the daytime programme on 23 December, festival activities take place along the walking street and Martino Pavilion, creating a continuous, community-led celebration that blends culture, heritage, and festive life. On 20 December, activities begin at 14.00; on 21, 22, and 23 December, daytime programmes start at 10.00. Visitors can browse local indigo textiles and locally made products, enjoy regional cuisine, and join heritage walks through the historic Christian community.

Throughout these days, creative showcases and performances by local musicians, schools, and youth groups animate the area, with evening variety music programmes beginning from 19.00. A visual highlight on 22 December is the public showcase of large, illuminated star vehicles along Ratcharoen Road from 17.00. Programmes from 20 to 23 December run through the evening and conclude at 22.30.

On the evening of 23 December, the festival reaches its central highlight. Float registration begins at 15.00, followed by formation from 16.00 at the Martino Pavilion. At 18.00, the illuminated star procession is released, with ornate star vehicles parading along the designated route before returning at 20.00. The programme then continues with Christmas performances by local schools and community groups, followed at 20.30 by the official opening ceremony. The evening programme features Christmas blessings, a festive candy shower, gift-giving, a sacred nativity drama, presentations for the best illuminated star floats, variety music performances, and TAT’s special drone light show.

On 24 December, the festival transitions into a more traditional and sacred Christmas Eve observance. The handheld star procession gathers from 18.00 at the Martino Pavilion and departs at 18.30 for a full circuit around the Cathedral of St Michael the Archangel before entering the church. The evening continues with Christmas Mass, followed by a sacred nativity performance by local youth at the Grotto of the Infant Jesus. In keeping with Christmas Eve tradition, the programme concludes following the completion of religious services.

By positioning the Sakon Nakhon Christmas Star Parade as part of Thailand’s growing portfolio of culturally distinctive festivals, TAT aims to strengthen global awareness of the country’s diverse cultural landscape. This momentum builds on the international recognition of “Songkran in Thailand” as a UNESCO-inscribed cultural heritage and the growing global appeal of “Loi Krathong” as one of Asia’s most captivating light festivals, reinforcing Thailand’s commitment to sharing culturally rich, community-rooted experiences with the world in meaningful and memorable ways.

All images are file photos by the Tourism Authority of Thailand (TAT).

The post Sakon Nakhon Christmas Star Parade goes global stage appeared first on TAT Newsroom.

Bangkok, 16 December 2025 – The Tourism Authority of Thailand (TAT) is elevating the Sakon Nakhon Christmas Star Parade into a festival of global standing under the Signature Event Thailand initiative. The 2025 edition will take place from 20 to 24 December in Tha Rae Municipality, Sakon Nakhon, featuring expanded programming, enhanced storytelling, and immersive lighting and drone displays designed to enrich visitor experiences while supporting sustainable economic benefits for local communities.

Held annually for more than a century, the Christmas Star Parade is a defining cultural tradition of Sakon Nakhon and one of the most distinctive Christian celebrations in Northeastern Thailand. Inspired by the guiding star that marked the birth of Jesus Christ, the procession has evolved into a living expression of spiritual heritage, creative craftsmanship, and shared community identity.

Ms. Thapanee Kiatphaibool, TAT Governor, said “The Christmas Star Parade reflects the enduring spirit and creativity of the Tha Rae community. By elevating its storytelling and visitor experiences, we aim to introduce this remarkable tradition to wider international audiences while ensuring that local communities benefit meaningfully from tourism. With its strong cultural roots and contemporary creative appeal, the festival has the potential to stand alongside Thailand’s most iconic cultural events on the global stage.”

For 2025, TAT has integrated contemporary creative elements that complement the festival’s spiritual and cultural foundations while strengthening its international appeal. Immersive lighting installations illuminate key heritage settings, including the Cathedral of St Michael the Archangel and Tha Rae’s century-old stone houses, reinforcing the destination’s distinctive historical character.

Visitor experiences extend across the five-day programme through AI-driven photo spots; creative, sustainability-focused workshops; a family-friendly snow experience; and Amazing Thailand–branded illuminated star vehicles. Hands-on DIY activities, such as cupcake decoration, star ornament making, and recycled-material jewellery workshops, encourage active participation while reinforcing community involvement and responsible event practices.

From 20 to 22 December, and continuing through the daytime programme on 23 December, festival activities take place along the walking street and Martino Pavilion, creating a continuous, community-led celebration that blends culture, heritage, and festive life. On 20 December, activities begin at 14.00; on 21, 22, and 23 December, daytime programmes start at 10.00. Visitors can browse local indigo textiles and locally made products, enjoy regional cuisine, and join heritage walks through the historic Christian community.

Throughout these days, creative showcases and performances by local musicians, schools, and youth groups animate the area, with evening variety music programmes beginning from 19.00. A visual highlight on 22 December is the public showcase of large, illuminated star vehicles along Ratcharoen Road from 17.00. Programmes from 20 to 23 December run through the evening and conclude at 22.30.

On the evening of 23 December, the festival reaches its central highlight. Float registration begins at 15.00, followed by formation from 16.00 at the Martino Pavilion. At 18.00, the illuminated star procession is released, with ornate star vehicles parading along the designated route before returning at 20.00. The programme then continues with Christmas performances by local schools and community groups, followed at 20.30 by the official opening ceremony. The evening programme features Christmas blessings, a festive candy shower, gift-giving, a sacred nativity drama, presentations for the best illuminated star floats, variety music performances, and TAT’s special drone light show.

On 24 December, the festival transitions into a more traditional and sacred Christmas Eve observance. The handheld star procession gathers from 18.00 at the Martino Pavilion and departs at 18.30 for a full circuit around the Cathedral of St Michael the Archangel before entering the church. The evening continues with Christmas Mass, followed by a sacred nativity performance by local youth at the Grotto of the Infant Jesus. In keeping with Christmas Eve tradition, the programme concludes following the completion of religious services.

By positioning the Sakon Nakhon Christmas Star Parade as part of Thailand’s growing portfolio of culturally distinctive festivals, TAT aims to strengthen global awareness of the country’s diverse cultural landscape. This momentum builds on the international recognition of “Songkran in Thailand” as a UNESCO-inscribed cultural heritage and the growing global appeal of “Loi Krathong” as one of Asia’s most captivating light festivals, reinforcing Thailand’s commitment to sharing culturally rich, community-rooted experiences with the world in meaningful and memorable ways.

All images are file photos by the Tourism Authority of Thailand (TAT).

The post Sakon Nakhon Christmas Star Parade goes global stage appeared first on TAT Newsroom.

Bangkok, 15 December 2025 – The Tourism Authority of Thailand (TAT) has welcomed the Citilink Jakarta–Bangkok service, marking the airline’s inaugural international connection between Jakarta and Bangkok–Don Mueang International Airport and reinforcing Thailand’s air connectivity with Indonesia, one of Southeast Asia’s fastest-growing outbound markets.

The inaugural flight, launched on 12 December 2025, received an overwhelmingly positive response, with all flights operating at a full load factor. The new Jakarta–Bangkok service enters operation at an ideal time as Thailand moves into the year-end festive season, a peak travel period defined by major celebrations, shopping events, and family travel, giving Indonesian visitors convenient access to Thailand’s vibrant holiday atmosphere.

Miss Pattaraanong Na Chiangmai, Deputy Governor for International Marketing – Asia and the South Pacific, who led TAT delegates in welcoming the inaugural arrival at Don Mueang International Airport, said, “Indonesia is a highly strategic market for Thailand, with strong growth potential among young, independent and experience-driven travellers. The launch of the Citilink Jakarta–Bangkok service strengthens accessibility, supports travel flexibility, and aligns with our direction to build sustainable, high-quality visitor growth across ASEAN.”

Citilink, a subsidiary of the Garuda Indonesia Group, operates the route daily using an Airbus A320 with a capacity of 180 seats. Flights depart Jakarta at 12.30 and arrive in Bangkok at 16.10, while the return service departs Bangkok at 17.10 and arrives in Jakarta at 20.30 local time. In daily operations, the service delivers approximately 5,400 seats per month, enhancing convenience for both leisure and business travellers.

The new connection supports TAT’s continued focus on strengthening inbound travel from Indonesia. From 1 January to 10 December 2025, Thailand welcomed 735,443 Indonesian visitors, with arrivals projected to reach 1 million in 2026. Expanded daily connectivity is expected to play a key role in encouraging longer stays, higher visitor spending, and reinforcing Thailand’s competitiveness within the ASEAN tourism landscape.

Looking ahead, Citilink and TAT are preparing joint marketing initiatives for 2026, including co-branded digital campaigns, collaborative promotions with travel agents and OTA partners, and coordinated media and influencer visits to highlight Thailand’s diverse tourism offerings.

The Jakarta–Bangkok route marks Citilink’s fourth international destination, following services to Singapore, Malaysia, and Timor-Leste, further strengthening regional connectivity and travel options.

The post TAT welcomes Citilink Jakarta–Bangkok service appeared first on TAT Newsroom.